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Privacy Policy

Privacy Policy

Last updated: [2025-08-29]
Applies to: Belyadi (operated by Pure Places LLC)

1) Who we are

Belyadi is operated by Pure Places LLC (“we,” “us,” “our”). We are the data controller for personal information collected through belyadi.com, our WooCommerce store, and our official social media accounts (Instagram, Facebook, Pinterest).

  • Contact (all privacy requests): support@belyadi.com
  • Mailing address: Pure Places LLC, [insert full legal mailing address]

2) Scope

This Policy covers personal information collected when you:

  • browse our site or place an order,
  • create or access an account,
  • apply to our Trade Program,
  • interact with support,
  • view or interact with our social content or ads.

It does not cover websites/apps we do not control. See §10.

3) Information we collect

We collect the minimum data needed to process orders, provide support, prevent fraud, and meet legal obligations.

A. You provide to us

  • Order & account data: name, billing/shipping address, email, phone, items purchased, order notes.
  • Trade applications (B2B): company name, VAT/TIN (if applicable), website/portfolio, role, country, documentation you submit.
  • Support & correspondence: messages and attachments you send (email, forms), timestamps, resolution notes.
  • Marketing preferences: your explicit opt-in/opt-out choices.

B. Collected automatically

  • Device/usage data: IP address, device type, OS, browser, pages viewed, referrers, timestamps, error logs.
  • Cookies & tags: essential checkout cookies and (with consent where required) analytics/advertising tags. See §9.

C. Payment information

  • Payments are processed by Stripe. Apple Pay and Google Pay are also processed by Stripe.
  • We do not store full card numbers, CVV, or wallet tokens on our servers.

4) How we use your information (purposes & lawful bases)

We process personal information for these specific purposes only:

  1. Orders & service delivery — process payments, fulfill and ship orders, handle returns/warranty, provide customer support.
    • Lawful basis: contract performance; legitimate interests; legal obligation.
  2. Security & fraud prevention — identity/address verification for higher-risk orders; abuse prevention; platform diagnostics.
    • Lawful basis: legitimate interests; legal obligation.
  3. Site operations & improvement — performance analytics, debugging, load balancing.
    • Lawful basis: legitimate interests; consent for non-essential cookies where required.
  4. Marketing communications — send newsletters or product updates only if you opted in (you can withdraw at any time).
    • Lawful basis: consent; legitimate interests for existing-customer updates where permitted.
  5. Legal & compliance — accounting/audit, tax, sanctions screening, handling disputes/chargebacks.
    • Lawful basis: legal obligation; legitimate interests.

We do not sell personal information.

5) What we share and with whom

We share information only with service providers who need it to perform their services, under confidentiality and data-processing terms:

  • Payments: Stripe (card processing, Apple Pay, Google Pay, SCA/3-D Secure).
  • E-commerce infrastructure: our WordPress/WooCommerce stack and hosting/CDN/backup providers.
  • Shipping & logistics: carriers and fulfillment partners receive recipient name, address, phone/email for delivery and tracking.
  • Analytics/advertising (consent-based where required): platforms that measure campaign performance and attribution (e.g., Google Analytics 4 (GA4), Meta Pixel, Pinterest Tag).
  • Professional services: auditors, accountants, legal counsel, if needed.
  • Regulators/law enforcement: when required by applicable law.

6) Payments: Stripe, Apple Pay, Google Pay

  • We use Stripe to process all payments. Card data is encrypted and sent directly to Stripe; we do not receive or store full card numbers or CVV.
  • Apple Pay/Google Pay are available on compatible devices and are processed by Stripe; we receive payment confirmation and status (not your wallet credentials).
  • Strong Customer Authentication (3-D Secure) may be required to complete a transaction.

7) International transfers

If you are in the EEA/UK or other regions with data-transfer rules, your information may be transferred to countries (e.g., the United States) that may not provide the same level of protection. Where required, we rely on lawful transfer mechanisms (such as EU Standard Contractual Clauses) and apply appropriate safeguards.

8) Retention

We keep personal information only as long as needed for the purposes in §4 or as required by law:

  • Orders, invoices, tax records: typically 7 years (or longer per local law).
  • Support correspondence: typically 3 years from last interaction.
  • Marketing: until you withdraw consent or your address bounces.
  • Security/diagnostic logs: typically 30–180 days, longer if needed for investigations or legal claims.

When retention periods expire, we delete or anonymize data securely.

9) Cookies & tracking (includes GA4)

We use cookies and similar technologies:

A. Essential cookies (strictly necessary)
 Required for cart, checkout, account sign-in, and security. Blocking these will break site functionality.

  • Examples (WooCommerce/WordPress):
    woocommerce_cart_hash, woocommerce_items_in_cart, wp_woocommerce_session_*,
    wordpress_logged_in_*, wordpress_sec_*.

B. Analytics/performance (consent where required)
 Used to understand site usage, diagnose issues, and improve performance.

  • Google Analytics 4 (GA4): event-based analytics (page views, clicks, scrolls, device/OS, general location derived from IP).
    • Example cookies: _ga, _ga_*[container-id].
    • Data retention and signals are configured in GA4 Admin [set to [X months]—replace with your chosen setting].
    • You can opt out via our cookie banner or by using Google’s Analytics opt-out browser add-on.
  • We do not use analytics data to identify you directly unless you voluntarily provide identifying information (e.g., by contacting support).

C. Advertising/attribution (consent where required)
 Used to measure ad performance and attribute conversions.

  • Examples: Meta Pixel, Pinterest Tag.
  • If enabled by your consent, these tags help us understand which ads lead to visits or purchases.

Managing preferences
 Use our cookie banner to accept/decline non-essential cookies or adjust settings any time. You can also control cookies via your browser. Blocking essential cookies may prevent checkout from working.

10) Links and third-party sites

Our site and posts may link to third-party sites. Their privacy practices are governed by their own policies, which we do not control.

11) Security

We implement technical and organizational measures appropriate to the risk, including encrypted transport (TLS/SSL), access controls, least-privilege administration, and routine patching/monitoring. No method of transmission or storage is 100% secure; if we reasonably believe a security incident affected your data, we will notify you and regulators as required by law.

12) Your rights

Depending on your location, you may have rights to:

  • Access the personal data we hold about you;
  • Rectify inaccurate or incomplete data;
  • Delete your data (subject to legal retention);
  • Restrict or object to certain processing;
  • Withdraw consent at any time (for consent-based processing);
  • Data portability (a copy in a commonly used, machine-readable format);
  • Lodge a complaint with your data-protection authority.

To exercise these rights, email support@belyadi.com. We may ask for information to verify your identity and will respond within the time limits set by applicable law.

13) Children

Our services are intended for individuals who have reached the age of majority in their place of residence. We do not knowingly collect personal information from minors. If you believe a minor provided information, contact support@belyadi.com so we can delete it.

14) Disputes, fraud prevention & evidence

To prevent fraud and resolve payment disputes (including chargebacks), we retain order metadata, delivery confirmation, communications, approvals, and proof of fulfillment consistent with §8 and applicable law. This evidence may be submitted to our payment processor or relevant authorities to resolve a dispute. Your privacy rights in §12 remain unaffected.

15) Changes to this Policy

We may update this Policy to reflect operational, legal, or regulatory changes. If changes are material, we will provide a prominent notice (e.g., on this page and/or by email where appropriate). The “Last updated” date shows when changes took effect.

16) How to contact us

All privacy inquiries, access/erase requests, or complaints: support@belyadi.co